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Apple Inc. Us

Headquarters Cupertino, CA
CEO Steve Jobs
Total Revenue US$24.01 billion
Net Income US$3.50 billion
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Summary [login to edit summary]

Apple Inc., formerly Apple Computer, Inc., incorporated on January 3, 1977, designs, manufactures and markets personal computers and related software, services and networking solutions. Apple’s products and services include the Macintosh line of desktop and notebook computers, the iPod line of portable digital music players, the Mac OS X operating system and the iTunes Store. Estalished in Cupertino, California, the company sells its products worldwide through its online stores, retail stores, direct sales and third-party wholesalers and resellers. Apple currently employs over 20,000 people worldwide. Apple is not a GRI reporting company.

Sector: Consumer Electronics

Reducing Product/Service Impacts Greenhouse Gases Air Pollution (other than GHG) Energy Use Biodiversity Material Use Waste Water Use Hazardous Spills Environmental Compliance Environmental Expenditures Community Impact Local Procurement Capacity Building Child Labour Indigenous Rights Cancer Research HIV/AIDS Research Human Rights Employee Wages Training and Benefits Employment Equity Collective Bargaining Occupational Health and Safety Military Involvement Customer Health and Safety Accessibility to Product Information Customer Satisfaction Marketing Ethics Customer Privacy Organics Fair Trade Animal Testing Government Assistance Direct Economic Impact Political Contributions Anti-Corruption Anti-Competitive Behaviour CEO Compensation Category Breakdown
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3.90/9 1.2%
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Rating_4
Environment [login to edit summary]

Indicators
  1. Reducing Product/Service Impacts (6)
  2. Greenhouse Gases (3)
  3. Air Pollution (other than GHG)
  4. Energy Use (4)
  5. Biodiversity
  6. Material Use (4)
  7. Waste (4)
  8. Water Use
  9. Hazardous Spills
  10. Environmental Compliance
  11. Environmental Expenditures

Apple provides a clear account of its environmental initiatives on its website. Apple describes its reduction in packaging and increase in recycling programs. MacBook Pro packaging is 45% lighter and uses 45% less volume than the PowerBook G4. The packaging volume of fifth generation iPods was reduced by 69% from earlier models. This enables 120 more units to be shipped per pallet compared to the fourth generation 30GB iPod. The company has received criticism for not doing enough to address its environmental impacts, and it does not provide formal reporting with GRI index. Apple has scored a low Climate Counts rating of just 11/100.

Rating_3
Society [login to edit summary]

Indicators
  1. Community Impact (1)
  2. Local Procurement
  3. Capacity Building
  4. Child Labour
  5. Indigenous Rights
  6. Cancer Research
  7. HIV/AIDS Research (1)
  8. Human Rights (1)
  9. Employee Wages Training and Benefits
  10. Employment Equity
  11. Collective Bargaining
  12. Occupational Health and Safety
  13. Military Involvement

Apple Inc. provides little information on its society performance indicators. Apple’s 2008 Supplier Responsibility Report is the only place where the company provides ample information on the standards and conditions of factories as well as the rights, training and benefits for employees. In fusing results from supply chain audits, Apple is able to disclose all violations and explain the corrective actions that have taken place. Other than agreeing to donate 10$ from every (PRODUCT) RED iPod sold to combating HIV /AIDS in Africa, Apple does not provide any information on community or philanthropic initiatives.

Rating_3
Product Responsibility [login to edit summary]

Indicators
  1. Customer Health and Safety (3)
  2. Accessibility to Product Information (1)
  3. Customer Satisfaction
  4. Marketing Ethics
  5. Customer Privacy
  6. Organics
  7. Fair Trade
  8. Animal Testing

Apple Inc. provides no information on its product responsibility performance other than a mention of chemicals and substances that the company is reducing or banning from its products in the name of customer safety. The Apple website does not provide an area for reporting information relating to product responsibility.

Rating_6
Corporate Citizen [login to edit summary]

Indicators
  1. Government Assistance
  2. Direct Economic Impact
  3. Political Contributions (1)
  4. Anti-Corruption
  5. Anti-Competitive Behaviour
  6. CEO Compensation (1)

Apple Inc.’s CEO voluntarily collects an annual salary of US$1, and instead derives his pay from the company’s stock. In 2006, Steve Jobs exercised $646.6 million in stock compensation, ranking the Apple CEO as the highest-paid executive in the U.S. His income was more than twice the compensation of the next person on the list: Ray Irani of Occidental Petroleum, who took home $321.6 million. There is little reporting on Apple’s corporate citizen performance, and while there is no reporting on Apple’s anti-competitive initiatives, there are several news releases linking Apple with anti-competitive practices.